Why Website Speed is Important

  • 47% of visitors expect a site to load in under 2 second, but the average is 8,5 seconds
  • 40% of visitors will abandon a site that takes longer than 3 seconds to load
  • 79% of customers are less likely to shop again on a site that was slow
  • Every second of delay in page load translates in about 10% loss in revenues
  • More than half of all users browse on mobile where the speed is about 3 times slower
  • Google is very much concerned about user experience and site speed and will downrank slow loading sites in the search results

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