Why Website Speed is Important

• 47% of visitors expect a site to load in under 2 second, but the average is 8,5 seconds
• 40% of visitors will abandon a site that takes longer than 3 seconds to load
• 79% of customers are less likely to shop again on a site that was slow
• Every second of delay in page load translates in about 10% loss in revenues
• More than half of all users browse on mobile where the speed is about 3 times slower
• Google is very much concerned about user experience and site speed and will downrank slow loading sites in the search results